What the future holds

Well, this has certainly been quite a learning experience for me. While I have blogged before -- since 2005 -- this blog is my first attempt at providing actual information people might use or learn from about new technology, new media and how it impacts the world of communication.

One of the most interesting things I have learned is about media convergence. How print media, broadcast media and social media have started to converge and blur the lines between what were very separate media segments only 3-5 years ago. And while the event was horrific, it was a stunning example of exactly what we were talking about when the Boston Marathon bombing happened and we all got to see how social media (Facebook, Twitter, etc.) was combined with traditional print media as well as broadcast media to first make people aware of the bombings, the impact and aftermath of the bombings, the identification of the bombing suspects and the eventual capture of the last remaining suspect -- all in a span of five days.

The other interesting topic I learned about was crowdsourcing. I think it was most interesting because it was something I was already doing on my Facebook page and just didn't know it had an actual name for it.

But, as the saying goes, all good things come to an end. Or, in this case, to a more relaxed schedule. I may not be posting on a weekly basis moving forward, but I do plan to keep this blog up and active. I have a feeling it may become a class requirement in future courses (especially if I have the same instructor), so rather than reinvent the wheel, so to speak, I will maintain this site and update it less frequently.

I would like to think all the readers who have stopped and checked out my blog and even if you didn't leave a comment, I appreciate your time and consideration.

Technology & Learning: Legos in the dark

When is it appropriate to give children technology? Do you give a infant a cell phone? Can toddlers operate radio controlled toys?

This week we looked at technology and learning. There are a couple main thoughts: does exposure to technology help or hurt children? Why do children seem to know intuitively how to operate technology (smartphones, VCRs, MP3 players, tablets, etc.)

Having grown up in the technology age, I don't believe technology has hurt me, but of course, I am hardly objective about it. My son has been using a computer of one type or another since he was four or five years old (or younger). He learned to use a mouse and/or trackball pointing device quickly and then applied that to other devices (toys) that tried to be computer-like. As he has gotten older, he has learned to use touch screens (smartphones, tablets) as well as the mouse.

Learning to read improved his ability to navigate through various technology devices (VCRs, video game consoles, etc.) and learning the meaning of words like "source," "menu," "auxiliary," etc., has further empowered him to navigate his way autonomously across devices.

Of the newer devices we have in our home because of our twin four-year old daughters, I notice device manufacturers and/or software developers are pairing words with images on the controls (Leapster, Leapfrog tablet) of devices for children, allowing kids to navigate through the various screens to play games by themselves at even younger ages. What's interesting is that I notice these same "icons" on devices (Kindle, smartphones, etc.) for adults, too.

I think manufacturers are working to make the interfaces more simple and intuitive for all ages, reducing reading as a barrier for use. Much the way the universal roadway signs are used across the globe now, ensuring drivers know the road ahead is "curvy" because of the picture on the sign, not because the driver can read the words "sharp turn ahead" if the sign is in English and the driver is fluent in French.

There has been some research (oddly, much of it coming from the UK) trying to determine if the early use of technology is harmful to children. My review of the literature seems to point that the findings are far from conclusive one way or another. As a parent, I can see where unsupervised and non-age appropriate exposure to the use of technology could lead to potential issues, but if the children are using the technology in an age-appropriate manner with parent or adult supervision and involvement, I believe that should ensure no harm comes to the child.

In our house (much to the chagrin of my son), we have established "screen time" allotments for every day. For instance, he is allowed three hours total for recreational screen time: television, video games, computer use (other than school work) or movies. And further ruining his life, we don't allow him to use video games on his Xbox or Wii unless they are rated appropriately for his age group, regardless of what "all his other friends are allowed to" do. Even some of the ones rated for "teen" are banned in our home if they are too graphic, violent or sexual in nature. Yes, we are those parents: involved.

At four years old, the twins rarely use their Leapster video games -- which are actually educational games teaching them to count, colors, letters, etc. -- for a combined three hours each day.

The twins are more likely to play for 20 minutes and move on to some other toy. They utilize more TV screen time than video games or computer use. Again, their TV use is geared more for educational programming, so the use of technology is far from harmful. And, of course, Family Movie & Pizza Night (Fridays) doesn't count toward any one's screen time, as it is family time which means my wife and I are actively involved in whatever movie or program we happen to be watching together as a family.

My son actually learned to read by using the computer program Hooked on Phonics, further combining technology with learning. My youngest daughter is well on her way to the same outcome using her Leapster. The technology has allowed both children to learn at their own pace, despite being nearly 10 years apart.

Back to my original questions: Of course, an infant can't independently use a cell phone, but they can learn from mimicking the behavior they see others engaging in as to the use of a cell phone. A toddler most likely cannot successfully use a radio controlled helicopter or car as his or her fine motor skills aren't refined enough, but toddlers definitely can successfully utilize age-appropriate technology, allowing them to be prepared for adoption of more technologically advanced devices as they get older.

I am excited about the marvels my children will have the opportunity to experience as they get older and more and more advances are made in the technology we use in our everyday lives. And the advances they will get to share with their own kids, someday? Very exciting, heady stuff.

With active parental supervision and involvement, age-appropriate technology wouldn't be any more harmful -- or potentially harmful -- than any other toy. Any toy, regardless of its level of technology, can be dangerous if used incorrectly. Ever stepped on a Lego block in the dark? I believe I have made my case.

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David has three children under the age of 14, including four-year old twin daughters. His wife, a web designer getting a Master's degree in Psychology,  is a self-professed techno-geek and an early adopter of all cool gadgets that do not include the ability to photograph her. Despite the dangers and terror Lego blocks bring to the night shadows, they believe advanced technology promotes early learning and creativity even with Legos.

Blogging: Get on-board or be left at the station

While looking at a lot of the current and recent research connected to social media -- specifically blogging -- as a cutting edge communication tool, it has become pretty clear there are some simple truths to be noted:

1)      Internet use continues to increase around the globe, even in less technologically developed countries. While the access method may be changing (desktop computer, laptop computer, tablet, smartphone, etc.), more and more people are being “connected” to the Internet.

2)      Blogging continues to rise as a tool for information dissemination, whether it is being done by companies, public relations practitioners, journalists or “citizen journalists.”

3)      Those who are embracing the use of social media as a means of making more customized, meaningful connections (or relationships) with various audience segments are potentially able to strengthen their branding efforts.

Internet Use

As noted in a recent quarterly update for Internet service providers, Internet use/growth is expected to continue even in the United States by 3% annually through 2017. Growth will be much higher in less developed regions. While the method of access might continue to evolve, the bottom line remains the same: People continue to use the Internet more and more, whether it is via a desktop computer, a laptop computer, a smartphone or a tablet device. Being accessible via the Internet should remain a critical component of any company’s comprehensive strategic communication program.

As the Baby Boomer generation ages, use of the Internet by “older” groups continues to grow. Younger generations have grown up with the technology, so it is doubtful their use will diminish. Rather, the tech-savvy generations may become more discriminating in their sources of information.

Blogging

As a format for sharing information, connecting with customers, or demonstrating an area of expertise in a particular field, weblogs continue to grow. As noted in my previous blog entries, “citizen journalists” use blogs to drawn attention to issues not covered by mainstream media or from a slightly different perspective than the same stories that are covered by mainstream media.

Credibility continues to be an issue for bloggers. The ability to demonstrate support, proof and reasoned commentary through the use of blogs will be increasingly important to those who desire to be professional and successful bloggers. Journalists often maintain supplemental blogs in addition to their published works on either broadcast or print media, helping to solidify the overall credibility of blogs.

Journalists aren’t the only ones using blogs. Companies use social media like blogging to build their brands. According to Richard Honack, lecturer of executive programs at Northwestern University's Kellogg School of Management "social networks do not sell product, do not sell services, they sell brands, they are brand builders."

Even leading communication/journalism educators, helping prepare future practitioners to be well-rounded, diversified strategic communicators are incorporating ongoing blogs to be part of the student’s coursework.

Branding

Branding is not a new concept. Building and strengthening a brand via the Internet is becoming much more important. The basic building blocks of branding online are the same, essentially, as off. The Internet merely allows these traditional functions to happen at greater speed and with increased need for responsiveness by the companies looking to establish and build their brands.

As noted in a great introduction to using the Internet as a branding tool from 2007, to build a brand a company needs to understand its customers. What motivates them, what attracts them, what turns them off. A company needs to utilize a full spectrum of marketing communication channels and techniques to gain insight and have interaction with their current, past and future customers. And finally, the content supplied by these companies has to have value.

Information supplied and collected via use of the Internet moves at a much faster pace than branding efforts in a traditional marketing branding model. Social media like Facebook, Twitter and even blogging allows companies to establish direct connections with potential, current and former customers in nearly real time, allowing for a deeper, more personal connection between the consumer and the brand.

What does it all mean?

Simply put, the Internet and use of blogs will continue to grow as a highly targeted interactive communication vehicle, enabling communicators – regardless of their professional capacity – with an opportunity to establish and build brand awareness and loyalty for their business endeavors or clients. The savvy communicator needs to recognize this opportunity and get on-board with this developing technology in order to remain relevant in the marketplace. The alternative is that you will be left behind.

Sources:

Internet service providers - quarterly update 4/15/2013. (2013). (). Austin, United States, Austin: Hoover's Inc. Retrieved from http://search.proquest.com/docview/1341267270?accountid=38769

"Put yourself in the Spotlight; Evolving your brand means evolving your marketing. All signs point to social media as the way to go. Just ask broker-turned-marketing-guru Ryan Hanley." Employee Benefit Adviser 1 May 2013: 24. General OneFile. Web. 5 May 2013.

Simmons, G. J. (2007). "i-branding": Developing the internet as a branding tool. Marketing Intelligence & Planning, 25(6), 544-562. doi:http://dx.doi.org/10.1108/02634500710819932